Notes from the studio
What we learn shipping fast sites, we write down. No fluff, no AI-generated filler — ironic, we know.
Pricing12 July 20267 min read
How much does a website cost in 2026? Real agency pricing, explained
From €1,000 templates to €100,000 platforms — what agencies actually charge in 2026, what drives the price, and where the hidden costs live.
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AI Search8 July 20266 min read
Does ChatGPT recommend your business? Run this 20-minute audit
Your customers already ask AI assistants for recommendations. A do-it-yourself audit to find out if you exist in the answers — and what to fix if you don’t.
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AI Search6 July 20268 min read
GEO: how to get your brand cited by ChatGPT, Perplexity and AI Overviews
Generative Engine Optimization is the new front line of search. The tactics that make AI assistants quote you — with the numbers to prove they work.
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Compliance1 July 20266 min read
Website accessibility audit: the DIY walkthrough before you pay for one
An hour, no tools budget, and a keyboard: how to find the accessibility failures that matter — for EAA compliance and for every user squinting at a phone.
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SEO29 June 20267 min read
Website redesign without losing rankings: the 10-step SEO checklist
Nearly 60% of businesses that redesign without an SEO plan lose significant organic traffic within three months. Here is the checklist that prevents it.
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Compliance22 June 20268 min read
The European Accessibility Act: what EU websites must do now
The EAA has been in force since June 2025 — first lawsuits are already running. Who it applies to, what WCAG 2.1 AA really requires, and how to comply without panic.
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Engineering15 June 20266 min read
Why we build on Vite in 2026
Zero JavaScript by default, edge rendering, and Core Web Vitals that make Google blush. Here is why our stack choice is easy.
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Growth10 June 20267 min read
The B2B website that generates leads: a teardown of what actually works
B2B buyers complete most of their research before ever contacting you. What your site must do during that invisible evaluation — structure, proof and offers.
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Growth8 June 20266 min read
Website ROI: how to measure what your site actually earns
Most businesses know their website’s cost and not its revenue. The four numbers that turn a site from an expense into a measured asset.
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Design3 June 20266 min read
Web design trends 2026: what to adopt, what to skip
Dopamine color, expressive typography, 3D depth and the anti-AI-slop backlash — the 2026 trends worth your budget, and the ones that are just noise.
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Growth27 May 20267 min read
Google Ads vs SEO in 2026: where to put the first €1,000
Ads buy speed, SEO compounds. The honest math on cost per lead, the timeline each channel needs, and the hybrid play that beats choosing.
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AI Search20 May 20266 min read
SEO in 2026 means being quoted by AI
Half of product research now starts in a chat window. If AI assistants do not cite you, you do not exist. Here is how we fix that.
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Guides11 May 20267 min read
How to choose a web development agency: 12 questions and 6 red flags
The questions that expose a weak agency in one meeting — and the red flags that predict a failed project before the contract is signed.
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Engineering6 May 20267 min read
Webflow vs custom development in 2026: where the no-code ceiling actually is
Webflow ate the mid-market for good reasons. An honest map of where it wins, where it gets expensive, and when custom code pays for itself.
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Pricing4 May 20266 min read
Website maintenance costs in 2026: the honest breakdown
From €0 to €500+ per month for the same-looking site. What maintenance actually includes, what it should cost per stack, and the retainer red flags.
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Performance21 April 20266 min read
Page speed is revenue: the 2026 numbers every business should see
Every 100ms of load time costs about 1% in conversions. Google tightened LCP to 2.0s in March. The business case for speed, in hard numbers.
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Pricing14 April 20267 min read
How much does an e-commerce website cost in 2026?
From €5,000 template shops to €100,000 headless storefronts — what online stores really cost in 2026, what drives the number, and the fees nobody mentions.
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Performance6 April 20266 min read
Core Web Vitals in 2026: the March update, explained for business owners
Google tightened LCP to 2.0 seconds and raised the ranking weight of speed. What changed, who loses traffic, and the fix priority that actually works.
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Guides30 March 20265 min read
How long does it take to build a website? Honest timelines for 2026
Two weeks or six months? Realistic timelines by project type, what actually causes delays, and how to launch faster without cutting corners.
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SEO23 March 20266 min read
Google Business Profile for service businesses: the free channel most firms waste
For local and service businesses, the map pack often outperforms the website — and most profiles are half-empty. The setup and review engine that wins it.
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SEO16 March 20268 min read
SEO for a new website: the first 90 days, week by week
A new domain has zero authority and zero history. What to do in the first 90 days to start ranking — and the wasted work to skip.
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Engineering9 March 20268 min read
WordPress vs custom-built website in 2026: an honest comparison
WordPress powers 40% of the web — and most of the slowest sites we rescue. When it is still the right call, and when a modern custom build wins.
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Conversion23 February 20267 min read
Website copywriting that sells: structure beats inspiration
Weak websites describe; strong ones argue. The copy structure that turns visitors into inquiries — with the formulas that survive contact with real customers.
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Conversion16 February 20267 min read
Landing pages that convert: the anatomy, with numbers
Most landing pages leak money through the same seven holes. The anatomy of pages that convert at 10%+ — structure, speed, proof and the tests that matter.
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Guides2 February 20267 min read
Multilingual websites for EU markets: i18n done right
Selling across EU borders in English only leaves money on the table — most Europeans buy in their own language. The architecture, SEO and translation playbook.
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Guides26 January 20267 min read
What a small business website actually needs in 2026
Not twenty pages, not a €30,000 budget. The five things a small business site must do, what it should cost, and where DIY builders quietly fail.
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AI Search19 January 20267 min read
AI website builders in 2026: an honest review from people they should replace
AI builders generate a working site in minutes. We tested the promise against what a business actually needs — here is where they shine and where they quietly fail.
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Engineering12 January 20266 min read
Headless CMS explained for business owners (no jargon)
Your team wants easy editing; your customers want a fast site. Headless CMS is how you get both — here is what it is, when it pays, and when it is overkill.
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