How much does a website cost in 2026? Real agency pricing, explained

A professional business website in 2026 costs between €3,000 and €15,000 for most small and mid-sized companies. Custom builds for funded startups typically run €8,000–40,000, and enterprise platforms start around €50,000. The spread is enormous because "a website" can mean anything from a five-page brochure to a multi-market e-commerce platform — so the honest answer starts with what drives the number.

The 2026 price map#

• Template-based brochure site, freelancer: €3,000–8,000
• Custom small-business site, boutique agency: €8,000–15,000
• Custom site for a funded startup (copy, SEO, integrations): €8,000–40,000
• E-commerce storefront with custom design: €15,000–60,000
• Enterprise platform or multi-market build: €50,000–150,000+

Industry surveys put the same shape on it: roughly 63% of agencies quote between $1,000 and $15,000 for fixed-price projects, and the majority of basic sites ship in under four weeks. The upper tail is long — but most businesses never need to go there.

What actually moves the price#

Page count matters far less than people think. The real drivers are custom design versus template, whether copywriting and SEO are included, e-commerce and payment complexity, integrations with your CRM or booking systems, and the number of languages and markets. A ten-page site with sharp copy and a conversion strategy beats a fifty-page site nobody planned.

The costs nobody puts in the proposal#

Budget for the years after launch, not just the build: hosting (from a few euros to hundreds per month), domain renewal, and maintenance. This is where stack choice quietly decides your total cost of ownership — a static, edge-rendered site can run on hosting that costs almost nothing and never needs a security patch marathon, while a plugin-heavy CMS bills you monthly in updates, fixes and patches.

The cheapest website is rarely the one with the lowest invoice. It is the one that loads fast, ranks, converts — and does not need rescuing in eighteen months.

How to budget: a practical worksheet#

Start from the job the site must do, not from a page count. A site whose job is to generate leads needs strategy, copywriting and conversion design — that is the €8,000–15,000 tier done properly. A site whose job is to look credible when someone Googles you can be leaner. Write down the three actions a visitor should take, the systems the site must talk to (CRM, booking, payments), and the languages you sell in. Those three lines predict 80% of any honest quote.

Then add the second budget most companies forget: content and launch. Professional copy, photography, translations and the first months of SEO typically add 20–40% on top of design and development — and they are usually the difference between a site that sits there and a site that sells.

How to pay less without getting less#

• Cut pages, not quality: a sharp 7-page site outperforms a padded 25-page one and costs meaningfully less.
• Bring organized content: agencies price chaos. Ready copy, images and product data in a structured doc shortens every phase.
• Choose a stack with near-zero running costs: static architecture saves €1,000+ per year in hosting and maintenance versus a plugin-heavy CMS.
• Phase the project: launch the revenue-critical core now, add the "nice to have" sections from a roadmap.
• Skip false economies: cutting copywriting or SEO from the scope is how €8,000 sites end up earning nothing.

How we price at iweb.eu#

Fixed scope, fixed price, line-by-line breakdown: discovery, design, development, content, QA, launch. Performance is not an upsell — sub-second loads and technical SEO are in the baseline of every build. If you want a number for your project, a fifteen-minute call and a one-page brief are usually enough.