How much does a website cost in 2026? Real agency pricing, explained

A professional business website in 2026 costs between €3,000 and €15,000 for most small and mid-sized companies. Custom builds for funded startups typically run €8,000–40,000, and enterprise platforms start around €50,000. The spread is enormous because "a website" can mean anything from a five-page brochure to a multi-market e-commerce platform — so the honest answer starts with what drives the number.

The 2026 price map

• Template-based brochure site, freelancer: €3,000–8,000
• Custom small-business site, boutique agency: €8,000–15,000
• Custom site for a funded startup (copy, SEO, integrations): €8,000–40,000
• E-commerce storefront with custom design: €15,000–60,000
• Enterprise platform or multi-market build: €50,000–150,000+

Industry surveys put the same shape on it: roughly 63% of agencies quote between $1,000 and $15,000 for fixed-price projects, and the majority of basic sites ship in under four weeks. The upper tail is long — but most businesses never need to go there.

What actually moves the price

Page count matters far less than people think. The real drivers are custom design versus template, whether copywriting and SEO are included, e-commerce and payment complexity, integrations with your CRM or booking systems, and the number of languages and markets. A ten-page site with sharp copy and a conversion strategy beats a fifty-page site nobody planned.

The costs nobody puts in the proposal

Budget for the years after launch, not just the build: hosting (from a few euros to hundreds per month), domain renewal, and maintenance. This is where stack choice quietly decides your total cost of ownership — a static, edge-rendered site can run on hosting that costs almost nothing and never needs a security patch marathon, while a plugin-heavy CMS bills you monthly in updates, fixes and patches.

The cheapest website is rarely the one with the lowest invoice. It is the one that loads fast, ranks, converts — and does not need rescuing in eighteen months.

How to budget: a practical worksheet

Start from the job the site must do, not from a page count. A site whose job is to generate leads needs strategy, copywriting and conversion design — that is the €8,000–15,000 tier done properly. A site whose job is to look credible when someone Googles you can be leaner. Write down the three actions a visitor should take, the systems the site must talk to (CRM, booking, payments), and the languages you sell in. Those three lines predict 80% of any honest quote.

Then add the second budget most companies forget: content and launch. Professional copy, photography, translations and the first months of SEO typically add 20–40% on top of design and development — and they are usually the difference between a site that sits there and a site that sells.

How to pay less without getting less

• Cut pages, not quality: a sharp 7-page site outperforms a padded 25-page one and costs meaningfully less.
• Bring organized content: agencies price chaos. Ready copy, images and product data in a structured doc shortens every phase.
• Choose a stack with near-zero running costs: static architecture saves €1,000+ per year in hosting and maintenance versus a plugin-heavy CMS.
• Phase the project: launch the revenue-critical core now, add the "nice to have" sections from a roadmap.
• Skip false economies: cutting copywriting or SEO from the scope is how €8,000 sites end up earning nothing.

How we price at iweb.eu

Fixed scope, fixed price, line-by-line breakdown: discovery, design, development, content, QA, launch. Performance is not an upsell — sub-second loads and technical SEO are in the baseline of every build. If you want a number for your project, a fifteen-minute call and a one-page brief are usually enough.