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Who are SEO specialists, and what does their work involve?


SEO специалист
SEO (Search Engine Optimization) is not just a three-letter abbreviation; it is an entire field of knowledge and skills used to optimize websites and enhance their visibility in search engines. Behind the scenes of this process are the so-called SEO specialists, or simply SEO experts. Let’s take a closer look at this profession and explore its pros and cons.

Who are SEO specialists?

SEO specialists are experts who have dedicated their careers to optimizing web resources with the goal of attracting more visitors through search engines such as Google, Yandex, Bing, and others. They possess in-depth knowledge in the fields of search engine algorithms, marketing, analytics, and technical optimization of websites.

The advantages of working as SEO specialists:

  • Increased visibility: SEO optimization helps websites achieve high positions in search results, increasing the likelihood of user clicks.
  • Increased traffic: Effective optimization attracts a target audience, boosting overall traffic to the website.


Увеличение трафика


  • Competitor analysis: SEO specialists conduct competitor analysis, helping identify strengths and weaknesses and develop a strategy for superiority.
  • Resource savings: An effective SEO strategy allows for cost savings on advertising by attracting visitors through organic search.
  • Improved user experience: SEO specialists also ensure that the website is intuitively understandable for users, enhancing the overall user experience.

The disadvantages of working as SEO specialists:

  • Unpredictability of algorithms: Search algorithms change regularly, requiring constant knowledge and strategy updates.
  • Time-consuming: Noticeable results from SEO optimization take time, which can lead to dissatisfaction from clients.
  • Inability to guarantee results: Due to the dynamic nature of algorithms, it’s impossible to guarantee a consistently high position in search results.
  • Conflict of interests: Sometimes conflicts arise between the desire to improve visibility and the need to adhere to ethical standards.
  • Complexity of tasks: SEO involves various aspects, from content marketing to technical optimization, requiring broad knowledge.

Комплексность задач

Types of SEO optimizers

There are several key types of SEO specialists, each specializing in specific aspects of website optimization. Technical SEO professionals focus on ensuring the optimal structure of the site, meeting the requirements of search engines. They ensure that the website is easily accessible and understandable for indexing by search robots.

Content optimizers focus on creating attractive, relevant, and informative content. Their goal is to provide the best answer to user queries, contributing not only to high rankings in search engines but also to improving the user experience.

Link-building specialists aim to strengthen the site’s reputation through quality link-building. Obtaining links from authoritative and thematically relevant sources contributes to gaining trust from search engines and, consequently, improving positions in search results.

This versatile approach combines technical and creative aspects, creating optimal conditions for a successful online business strategy. The interaction of different types of SEO optimizers ensures comprehensive coverage of all important aspects, which is a key factor in achieving high visibility and attracting a target audience.

The technical knowledge of an SEO specialist:

For successful work, an SEO specialist needs both technical and marketing skills. Some key technical aspects that a specialist should be familiar with include:

HTML and CSS: Understanding the basics of HTML and CSS allows making changes to the structure and design of web pages, which is important for technical optimization.



JavaScript: Knowledge of JavaScript is useful for working with dynamic content and implementing various technical enhancements.

Website analyzers: The ability to use website analyzers and Google Search Console tools to monitor the health and performance of a site.

CMS (Content Management System): Proficiency in working with various content management systems, such as WordPress, Joomla, Drupal, to make changes and optimizations.

SEO plugins and tools: Knowledge and use of SEO plugins and tools that facilitate the optimization process.

Working with robots.txt and .htaccess files: Understanding the principles of configuring these files to control indexing and the behavior of search robots.

Understanding the HTTP protocol and status codes: Knowledge of the basics of the HTTP protocol helps understand how the site interacts with search engines.

Mobile optimization: The ability to optimize a site for mobile devices, considering mobile-first indexing.

Technical knowledge is fundamental for the successful work of an SEO specialist, enabling them to effectively implement changes and improvements on a website to enhance its visibility in search engines.

The key tasks of an SEO specialist include:

The key tasks of SEO specialists cover a broad spectrum of activities aimed at optimizing websites and increasing their visibility in search engines. These tasks form the foundation of a successful SEO strategy and encompass various aspects, ranging from keyword research to analytics and results monitoring.

Keyword Research: This stage is the foundation of a successful SEO strategy. SEO specialists analyze queries that potential visitors might use to search for information online. By selecting optimal keywords, specialists guide content in the right direction, making it more accessible to search engines and, consequently, to users.

Technical Optimization: This involves a thorough examination of the technical aspects of a website. SEO specialists ensure the site is accessible to search robots, optimize page loading speed, fix technical errors, improve site structure, and address other aspects to create optimal conditions for high rankings in search results.

Link Building: Building a high-quality backlink profile is considered a key factor in successful optimization. SEO specialists aim to obtain links from authoritative and thematically relevant sites. This improves the site’s reputation in the eyes of search engines and contributes to higher positions in search results.


Analytics and Monitoring: Without continuous tracking of results and data analysis, achieving long-term success in SEO is impossible. SEO specialists use various tools to monitor traffic, analyze user behavior, assess the effectiveness of keywords, and strategies. This data allows adapting the strategy to changes in search engine algorithms, maintaining high positions in the long term.

Working on these key tasks requires SEO specialists to possess not only technical skills but also creative thinking, continuous learning, and flexibility in responding to industry changes. It’s a comprehensive approach that combines technical and marketing aspects, ultimately leading to an improvement in online presence and the achievement of business goals.


SEO specialists play a crucial role in a successful online strategy. Despite the challenges they face, their comprehensive approach to website optimization can significantly enhance the effectiveness of a business’s online presence. From adhering to ethical standards to continuous learning and adapting to industry changes, SEO specialists find themselves at the center of the digital world.


Who are SEO specialists, and what do they do?

SEO specialists, or SEO experts, are professionals in optimizing websites to enhance visibility in search engines. They engage in analysis, keyword research, technical optimization, and other methods to attract visitors.

What tasks do SEO specialists perform?

Key tasks include keyword research, technical optimization, creating quality content, link building, and analytics for continuous improvement of the strategy.

What is SEO in simple terms?

SEO (Search Engine Optimization) is a set of methods to improve the visibility of a website in search engines, helping attract more visitors.