Daniil Mozgov

SEO Marketing vs Classic SEO

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In recent years, the world of digital marketing has seen a significant shift from classical SEO optimization to a broader concept – SEO marketing. Let’s figure out what SEO marketing is, how it differs from classic SEO, and why all big companies prefer this approach

What is SEO Marketing?

SEO marketing is an evolution of traditional SEO optimization. If classic SEO focuses on improving search rankings, SEO marketing is a broader concept. This is a strategy that includes not only optimizing the content and technical aspects of the site, but also actively interacting with the target audience, creating quality content, working with social networks and other marketing tools.

what is SEO marketing

Differences between SEO marketing and classic SEO:

1. Focus on audience engagement

  • Classic SEO: The main focus is on optimizing web pages and content for search engines to improve rankings.
  • SEO Marketing: The focus is shifting towards creating interactive content, engaging audiences through social media and other channels to enhance engagement.

2. Use of social networks:

  • Classic SEO: Social media can be used for promotion, but is not a central element of the strategy.
  • SEO Marketing: Active participation in social media, creating viral content and interacting with the audience become an integral part of the marketing strategy.

3. Content type:

  • Classic SEO: Optimization of text content, images, meta tags and other page elements.
  • SEO Marketing: Extensive use of interactive content, such as polls, tests, videos, and other forms that promote active user interaction.

4. Promotion purpose:

  • Classic SEO: The main goal is to improve rankings in search results to increase visibility and attract organic traffic.
  • SEO Marketing: Apart from improving rankings, the emphasis is on interacting with the audience, strengthening the brand, and likewise creating a positive online experience.

5. Analytics approach:

  • Classic SEO: The data analyzed is mainly about traffic, positions and keywords.
  • SEO Marketing: Additionally, metrics of interaction with social media, the level of engagement and especially conversion through social channels are used.

6. Time frame:

  • Classic SEO: Focused on long-term results and sustainability of positions in search results.
  • SEO Marketing: A more immediate impact on the audience through social media and other channels is possible.

7. Promotion methods:

  • Classic SEO: Mainly optimization of content, internal site structure, backlinks.
  • SEO Marketing: It also includes creating viral content, holding promotions, interacting with subscribers through social networks and email marketing.
Difference between SEO marketing and classic SEO

Benefits of SEO Marketing:

Lasting results: One of the main benefits of SEO marketing is long-term results. A well-optimized content and website can maintain high rankings in search results for a long time, while also providing a steady flow of traffic.

Efficiency in conversions: Traffic attracted through search queries is often characterized by high conversion potential. This means that users who are actively searching for information or products are more likely to complete targeted actions, such as making a purchase or registering.

Increased trust and authority: Positioning in search results is considered a sign of trust from search engines. Namely, this helps strengthen the brand’s authority in the eyes of users.

Target traffic: SEO marketing aims to attract target audiences who are actively looking for information or products. Overall, this reduces the likelihood of attracting random traffic, making it more valuable.

Cost savings: Compared to paid advertising campaigns, SEO marketing provides longer-term results without the need for constant financial investment in each click.

Adaptation to change: SEO marketing allows you to quickly adapt to changes in search algorithms. To ensure continuous data analysis, optimization strategies allow you to maintain high visibility even as search engine requirements change.

Interaction with local clients: For local businesses, SEO marketing provides an opportunity to attract local customers. Optimizing for queries along with location helps attract those looking for products or services in a specific region.

Measurement and analysis of results: SEO marketing provides access to various analytics tools so that you can measure campaign results in detail, identify weaknesses and carry out effective optimization.

Advantages of SEO marketing

How does SEO Marketing work:

1. Analysis of the initial situation:

  • Market research and site audit: An SEO marketer begins with an analysis of competitors, the target audience, as well as the current state of the web resource. In addition, it includes a thorough audit, assessment of key metrics, analysis of the site structure and content.

2. Key query and content strategy:

  • Selection of keywords: Defining keywords aimed at the target audience. This includes analyzing the popularity of queries and the competitive landscape.
  • Content strategy development: Creating a content strategy, including optimized copy, multimedia content and interactive elements.

3. Website optimization:

  • Technical optimization: Improving the technical parameters of the site, such as loading speed, mobile optimization, correcting errors on the site.
  • Content optimization: Adapting content to selected keywords, creating informative headings, meta tags and images.

4. Social Media Marketing:

  • Creation and support of activity on social networks: Integrating social media into your marketing strategy, posting regularly, engaging in conversations with your audience, and creating viral content.

5. Email Marketing:

  • Personalized newsletters: Developing and sending personalized email newsletters with unique content aimed at maintaining interest and engaging the audience.

6. Interactive content:

  • Creating interactive elements: Development and integration of interactive forms, surveys, tests, videos and other elements that promote user engagement.

7. Analytics and optimization:

  • Results monitoring: Continuously analyze performance metrics including traffic, conversions, social media engagement, and other metrics.
  • Strategy optimization: Based on analytical data, the strategy is optimized, including adjustments to keywords, content, and activity on social networks.

8. Blogging and interaction with communities:

  • Regular blog posts: Create informative articles, news and guides to improve your reputation and drive traffic.
  • Participation in online communities: Actively participate in discussions, answer questions and participate in communities, which helps strengthen the brand and interact with the audience.
How does SEO marketing work

Features of promotion in SEO marketing:

Interactive content: SEO marketing focuses on creating interactive content such as surveys, tests, webinars, and videos. This allows you to interact with your audience, encourage participation, and create a deeper emotional experience.

Social Media Marketing: One of the key features of SEO marketing is the integration of social networks into the promotion strategy. Creation and support of active

Personalized Content: SEO marketing excels at creating content tailored to the needs and interests of specific audience segments. Personalized approaches improve user experience and increase engagement.

Omnichannel approach: Unlike classic SEO, SEO marketing involves using a variety of channels to interact with the target audience. This includes not only search engines, but also social media, email, content marketing and other channels.

Analytics and measurement of results: Particular attention is paid to analytics systems to measure the effectiveness of campaigns. SEO marketing actively uses data to continually optimize strategy, rather than simply monitor search rankings.

Community participation: SEO marketing involves creating and participating in online communities where a brand can interact with customers, answer questions, collect feedback, and build its industry expertise.

Features of promotion in SEO marketing

SEO Marketing Promotion Methods:

Content optimization: SEO marketing involves creating unique, informative, and optimized content. This includes working with keywords, creating titles, descriptions and meta tags, and ensuring readability and value for users.

Use of social networks: Effective social media marketing is becoming an integral part of SEO marketing. Regular publications, promotions, interaction with subscribers and distribution of content through social networks help increase your online presence.

Email Marketing: Personalized and relevant email campaigns are an effective SEO marketing tool. They help maintain communication with the audience, inform about news and offers, and increase loyalty.

Creation of interactive content: SEO marketing makes heavy use of interactive content such as surveys, tests, calculators, and videos. These elements attract attention, drive engagement, and improve the user experience.

Blogging and Content Marketing: Regular blog posts, informative articles, guides, and research help build brand authority and drive traffic through search engines.

Optimization for mobile devices: Given the mobility of today’s users, SEO marketing involves optimizing your content and website for mobile devices, which improves the user experience and search engine rankings.

Affiliate Marketing: Collaborating with other brands and participating in affiliate programs helps expand your audience and increase your overall online visibility.

Analysis and optimization: Continuous monitoring of analytics and performance data helps optimize your SEO marketing strategy. This includes adjusting keywords, improving content, adapting to the requirements of search engine algorithms and many other aspects.

The distinctive features and methods of promotion in SEO marketing provide a wider range of exposure to the audience and more effective interaction with users, which makes this approach more modern and adapted to the requirements of modern digital marketing.

Promotion methods in SEO marketing

Conclusion

SEO marketing is a more comprehensive and effective approach to promoting in the digital space. The realm of classic SEO optimization, which focuses only on search rankings, gives way to the powerful capabilities of SEO marketing, which creates sustainable relationships with audiences and covers a variety of interaction channels.

FAQ

1. What effect does SEO marketing have on search results compared to classic SEO?

Differences in approaches can affect search rankings. SEO marketing can focus on creating better and more engaging content and engaging with audiences through social media. The question may be about how these factors affect visibility in search results compared to traditional SEO.

2. What components are included in SEO marketing strategies that are missing in classic SEO?

This question aims to identify specific elements that are added to SEO marketing, such as using social media, creating viral content, working with influencers, etc. Comparing these components to what classic SEO offers can help you understand which techniques are effective in different contexts.

3. What changes in search engine algorithms should you consider when moving from standard SEO to SEO marketing?

Considering which factors, such as social media engagement, content quality, and overall online reputation, play a key role in search engine algorithms today will help you better tailor strategies as you move from traditional SEO to SEO marketing.

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