688 6518

Healthyskin

We developed an online store for Korean cosmetics, focused on aesthetics and usability

About the project

Minimalist aesthetics and shopping convenience

Healthyskin.ee is an online space inspired by the philosophy of Korean skincare. The project combines minimalist design, intuitive product navigation, and a mindful self-care atmosphere, reflecting a European approach to K-beauty.

The primary focus is on natural ingredients and effortless product selection. The website is available in four languages, making it accessible and appealing to a wide audience.

Goals and objectives

From concept to detailed implementation

Our team aimed to create an eCommerce platform for selling Korean cosmetics with fast loading speed, a thoughtful structure, and readiness for large-scale online promotion.

User Convenience

Intuitive UX design: user-friendly catalog, thoughtful filtering system, and easy navigation for quick product selection.

Effective eCommerce

A fully operational online store featuring a convenient shopping cart, integrated payment systems, and fast delivery.

Ready for Promotion

Optimized SEO structure, ready for launching Google Ads campaigns, and a long-term organic growth strategy.

Solution

Our Approach

We delivered the project focusing on thoughtful UX design, high performance, and easy scalability. Below are the key implementation details for Healthyskin.ee.

User-centric UX/UI design

We prioritized maximum simplicity and user comfort: logical catalog structure, convenient filters, clear product pages, and single-step checkout.

Flexible Structure & Reliable CMS

We implemented WordPress combined with WooCommerce, ensuring easy content management, seamless scalability, and smooth switching between language versions.

Integrations & Marketing Tools

Configured payment gateways and multilingual support using WPML, integrated Google Tag Manager analytics, and a basic order-management system. SEO preparation included robots.txt, sitemap, favicon, and a foundational SEO structure suitable for Google Ads campaigns.

High Performance & Fast Loading

Comprehensively optimized the website using image compression, Lazy Loading, CSS/JS minimization, and multi-level caching. As a result, the website consistently scores above 90 points in Google PageSpeed.

Results

Top positions in search

We successfully launched a multilingual eCommerce website with an aesthetic design, user-friendly structure, and fully prepared for promotion and growth. Within the first months after launch, significant results were achieved:

A stable flow of organic traffic from Google was established for queries related to Korean cosmetics and skincare.
The website started consistently generating orders due to quality SEO optimization, thoughtful UX design, and effectively managed advertising campaigns.
The product catalog quickly gained visibility in search engines thanks to its clear structure and technically optimized content.
The project continues to scale actively thanks to an expanding product range and high visitor engagement.

The project keeps growing, while SEO efforts and content strategy steadily attract new customers.

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Punane 14a, Tallinn, Estonia, 13619

688 6518

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